Marissa Mayer’s way of Innovation

Google nổi bật bởi tốc độ innovation sản phẩm và dịch vụ, đằng sau sự đổi mới này là người phụ nữ 30 tuổi Marissa Mayer. Tôi tạm liệt kê ở đây vài bài viết liên quan

Marissa Mayer on Google’s nine principles of innovation


http://www.innovationtools.com/weblog/innovationblog-detail.asp?ArticleID=926

Thanks to alert reader Paul Hobcraft for alerting me a link to this video on the Stamford website, in which Google VP of search products and user experience Marissa Mayer (their innovation guru) gives a presentation on the search engine giant’s nine principles of innovation. These rules are:

1. Ideas come from everywhere

2. Cheer everything you can

3. You’re brilliant, we’re hiring

4. A license to pursue dreams

5. Innovation, not instant perfection

6. Data is apolitical

7. Creativity loves constraints

8. It’s users, not money

9. Don’t kill projects, morph them

Marissa also gives examples of how each principle has been applied in practice This presentation contains many ideas and practices that you may be able to adapt to your organization. You can view the presentation by clicking here (approximate length, 45 minutes).

Turning Limitations into Innovation

http://www.businessweek.com/innovate/content/jan2006/id20060131_531820.htm

When "balanced with a healthy disregard for the
impossible," constraints can shape and focus problems, leading to truly
creative solutions

Creativity is often misunderstood. People often think of it in terms of
artistic work — unbridled, unguided effort that leads to beautiful
effect. If you look deeper, however, you’ll find that some of the most
inspiring art forms — haikus, sonatas, religious paintings — are
fraught with constraints. They’re beautiful because creativity
triumphed over the rules. Constraints shape and focus problems, and
provide clear challenges to overcome as well as inspiration.
Creativity, in fact, thrives best when constrained.

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