Murdoch mua Dow Jonn, mô hình kinh doanh của WSJ liệu sẽ thay đổi?

Khi thông tin Murdoch đã mua được Dow Jones bắt đầu lọt ra ngoài, giới bloggers và báo chí đã bắt đầu một cuộc thảo luận về việc liệu Murdoch sẽ chuyển đổi mô hình kinh doanh của WSJ online từ thu phí đọc báo online sang miễn phí hay giữ nguyên nó. Dưới đây là hai bài viết tôi quan tâm nhất. Hôm qua trong nội bộ tôi cũng đã có một email bình luận sơ bộ về vấn đề này, tuy vậy muốn suy nghĩ thêm một chút trước khi để thêm 1-2 ngày suy nghĩ trước khi post lên blog. Có vẻ như hứng thú blogging đã quay trở lại sau vài tháng tịt ngòi. 🙂

Bit blog, NewYorkTime  Can Murdoch Charge for WSJ.com and Give It Away Too?
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Fred Wilson Set The WSJ Free!

There’s a discussion brewing at Techmeme on the subject of what Murdoch should do the day he takes control of the Wall Street Journal. I’ll say here publicly what I’ve been saying privately to anyone who will listen to me.

Rupert Murdoch should make the WSJ as free to use online as Google is. And he should do that the first day he owns the paper.

Why isn’t the WSJ the force in the online world that is it in the
offline world? Easy, because you have to pay for its content and anyone
who has spent time doing business online realizes that less than 10% of
anyone’s audience (even if your audience are rich people) will pay for
online content.

It seems to me that the WSJ wants its breaking stories to matter
online. How often is a WSJ story the anchor to any serious blog
discussion? Maybe once a week at most.

Sure, there’s 900,000 paying subscribers. And they generate
something like $75mm per year in revenue. Sounds like a lot? Maybe. But
Marketwatch, which Dow Jones bought in 2004, was doing $80mm in
advertising revenue back then.

All the people who make the decisions at News Corp need to do is look at this chart:

Wsj_vs_nyt

The New York Times, which is mostly free and should be entirely
free, does 10x the page views of the Wall Street Journal online. Ten
times!

According to comScore, WSJ.com, sees 1.5mm unique visitors per
month. That’s a joke. There are literally dozens of companies that have
launched in the past year that see more than 1.5mm uniques per month.

I know that it’s not about 1.5mm uniques, it’s about what those
1.5mm uniques look like. And sure, the 1.5mm uniques that the WSJ sees
are a strong demo.

Let’s look at Fox News, another important News Corp brand. Their
services are free online and they reach over 6mm uniques per month.
That’s more like it.

I think if the WSJ went free online, got its content into the
dicussion broadly, got indexed highly in Google, and fully participated
in the web in all respects, it could easily see 10mm uniques per month
and 100mm pageviews within a year (which might generate as much as
$100mm in revenues). That should be the goal, not to remain a niche
player in online finance.